Eskimi DSP, a Lithuania-based firm and the largest programmatic network in Africa, has partnered with Vconnect, a Nigeria, Lagos-based homegrown online service marketplace, to introduce a new digital product in Nigeria - ability to target small and medium businesses from Nigeria.
“We were always getting requests from banks and financial clients to be able to reach small and medium enterprise segment. It is very hard to separate and target this segment online. Our partnership with Vconnect introduces a new product in the market and we already are able to reach 50'000 small and medium business owners and 2M young professionals with intent to buy products and services” – Vytas Paukstys, Eskimi CEO, emphasizes.
Targeting small and medium enterprise segment helps to reach right users at the right time. So, narrowing down the segment for small and medium enterprise helps to save budget, allows to speak to right consumers and reach marketing goals.
Other segments will also allow to target users by specific segment and products that consumers are looking on the Vconnect site. Companies can reach users, who are looking for generator repair professionals, insurance providers, IT service providers, electricians and so on. Companies can also reach the overall audience of Vconnect, which represents the higher socio-economic class, educated and urban consumer segment. The audience size is over 2 million.
This partnership was launched based on Eskimi Audience and Inventory Extension solution. It enables publishers to enter data market and open new data revenue streams. Publishers, who have valuable and niche audiences, can use Eskimi Audience and Inventory Extension functionality to re-target their audience outside their site. This allows to increase the reach and inventory of a specific audience up to 2 times.
About Eskimi DSP: Eskimi is a programmatic and data platform with more than 1B reach and 700M profiled users worldwide. Eskimi DSP creates unique audience segments and runs ads for specific industries like telecoms, FMCGs, mobile phones, banking and others.
About Vconnect: With around 3 Million monthly visitors, Vconnect is Nigeria’s leading online platform which enhances the productivity of busy professionals. VConnect helps connect Trusted service providers with busy professionals for all their service requirements. Whether it be home and office maintenance services, personal services or availing financial services, Vconnect connects them with the best service providers to get things done. Vconnect also provides businesses of all sizes in Nigeria with a range of free and paid services that help them engage with consumers and build loyalty.